Dress the Heroes is a feature supplement to (201) Magazine which is delivered to 60k+ households in Bergen County, New Jersey. This fundraising initiative was started in response to the COVID-19 pandemic as a way to replace Holy Name’s in-person events that benefit our MS Center, specifically our annual fashion show. We partner with Garden State Plaza in Paramus, New Jersey to dress our models (our MS patients, doctors, nursing staff, and donors) and provide backdrops for our photoshoots.
The premier 2020 edition raised over $325k for our MS Center and earned Silver in the ICSC Maxi Awards (an international marketing competition for shopping centers and commercial retailers).
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